Case Study: SaSa

EZR has provided Sasa, a renowned beauty retail brand in Hong Kong, with a comprehensive CRM membership system and online mall solution, building a digital operation system that covers membership tiers, points, orders and basic information. It focuses on supporting cross-border sales scenarios where Hong Kong brands target the mainland market, enabling Hong Kong customers to place orders conveniently through the mini-program mall, while simultaneously connecting with links such as payment, real-name authentication, cross-border taxation and customs declaration. This achieves a full-link closed loop from online consumption and payment verification to goods customs clearance and cross-border delivery. With this integrated system, Sasa has not only smoothly opened up online sales channels in the mainland, but also significantly improved cross-border operation efficiency and consumer experience, driving the steady growth of its online channel's annual sales to tens of millions of yuan.